Background
- Runway of about six months (with bridge underway)
- No traction in market
- History of failed execution and sales success
- Mediocre management team with high profile CEO
- Complicated personal relationship
- Three Investors in deal had worked with Kirchner previously
Activities
- Complete Diagnostic
- SWOT analysis of business, management and market opportunity
- Analysis of go-forward options with pro/con and recommendation
Results
- Was able to provide a number of value adds to business
- Visibly improved management performance
- Identified immediate IP threat
- Accelerated cash collection (SRED and loans)
- Converted management as skeptic to strong supporter
