Background

• Medical products company with new technology
• Attempting to raise capital
• Experienced founders/management
• Not broad experience major market segment
• Needed to increase sales significantly in a competitive market
• Reimbursement rules changing in United States market
• Certain key regulatory and reimbursement hurdles had to be addressed

Activities

• Assisted with strategy for expansion in U.S. market
• Introduced company to prospective U.S. distributor, licensor and/or acquirer
• Introduced company to European company with large distribution footprint in Europe
• Introduced company to potential partner for distribution in Asia
• Spoke with potential investors regarding the science behind the general technology and published market projections

Results

• Company negotiated European deal
• Key regulatory and reimbursement hurdles have been addressed