Medical Device Company


  • Major capital purchase and thus, long sales cycle
  • Interest in exploring vertical market with little prior experience


  • Secured slot for a presentation at a national conference
  • Introduced to key potential strategic alliances in vertical market
  • Set up evaluation by two key opinion leaders
  • Recommended exploring lease and purchase conversion options to lower cost-of-entry barrier and shorten sales cycle


  • In use in major hospital/clinics
  • Target for possible acquisition by a large strategic acquirer