Rod has 35 years experience of consulting and market research in the pesticide, fertilizer and biotechnology industries and has worked in over 30 countries. He founded and developed his company Agricultural Information Services specifically to bring new technology to agricultural input suppliers; this included establishing the first global database on weed, insect and disease problems of crops to track major drivers of change and give direction to the R&D of chemical active ingredient manufacturers.
Rod runs a seminar in Shanghai every year for Chinese chemical companies aiming to develop their businesses overseas.
Earlier in his career Rod worked for the Battelle Memorial Institute, Columbus OH for 11 years developing their agricultural inputs activities.
Rod graduated from Newcastle University in the UK with a B.Sc. in agricultural economics.